the rising cost of school uniforms.

At this time of year, parents are preparing new school uniforms for their children.
Joanna Desilla found out, what is the real cost of looking smart, is it worth it?
A new study shows that the cost of returning to school has increased by £ 27 over the past 12 months.
School uniforms and sports bags are the most expensive.
The study by the investment group LV also found that of the 85% Masters surveyed, 2,000 planned to purchase new school uniforms at a typical cost of £ 50 per item.
The average cost of each child\'s family returning to school is 125 or 77, including school uniforms, stationery, sportswear and school books.
58% of respondents felt more pressure on school uniforms this year.
Jenny Paulette, 37, from Gainsboro, is the mother of 16-year-old Olivia, 15-year-old Samuel, 6-year-old Neff, and 4-year-old Phoebe.
She has just finished her job of buying a new uniform, which is estimated to cost 400.
Olivia has left the school, but Jenny has to buy a uniform for Samuel, Samuel goes to Lawrence Jackson, Olivia and Phoebe go to spolenas.
She mainly chose to shop in Mark and Spencer, while some of the smaller items were purchased in Bambini\'s and São Paulo Nasse in gasboro.
\"For me, it\'s quite expensive for so many people to eat Tope,\" she said . \".
Jenny added that she thought the quality of the clothes was the most important.
\"What I\'m after is the quality, not how cheap it is, and M & S is really valuable.
It has to be washed well or you will spend money again and I think M & S is the cheapest.
\"You can clean them again, and most of their stuff will last for a year unless they have a massive growth.
\"I like how they look smart when they go to school, and wearing uniforms means they are the same as everyone else.
\"The most expensive thing Jenny bought was shoes for Samuel, £ 55.
\"He will never wear school shoes again --
Peer pressure means he has to wear certain shoes.
\"Jenny said she did not notice a sharp rise in prices in recent years.
Robin Ross of Ross Co. , Ltd. , unified supplier of Borough Road, said: \"We keep the price at the lowest level, but with the price of cotton soaring, this is a major problem, so this year we have to replace the manufacturer, we have to find the same manufacturer but the price is different.
Chris Drew, principal of King\'s College Cuby newhhan, said: \"The students who look smart send out a strong message about how they are valued by others and how they value themselves, and the standards expected by their school.
\"A smart uniform helps instill good discipline and teaches young people the importance of looking smart not only in school, but also in the workplace and on many occasions of life.
At school, this means wearing the latest designer label without the pressure of peers, which can lead to \"having\" and \"having\"not\' culture.
We also believe it is cheaper for parents.
\"According to the unified policy of the school, school uniforms that parents have to pay may cost different prices.
King\'s College\'s website says its preferred supplier is the John Chader group, which says the price of a suit jacket is between 19.
99 and 27.
99 depending on the size.
A jersey from Yarm Conyers School costs between 11 and 13 and is available from Ross.
At Sonabi College, the price of a suit is between 21 and 29, and the price of a polo shirt is between 7 and 8.
The sweatshops in Eston Park cost between 10 and 13.
The business jacket at the Nunthorpe School costs between £ 26 and £ 35.
Sports jacket for 8 years students
The cost of the North Shore Health College is between 20.
£ 95 and £ 28. 74. CAPTION(S)
Smart: 15-year-old King\'s College teenager Derek De Sousa, 15-year-old danecalek, and 15-year-old Christopher Haran